Digital Product & Service Design
Designing impact beyond just screens
I'm Karen
Strategic UX Designer,
Positive Change Creator
I'm a Product and Service Designer with +5 years of experience across sectors, including fintech and real estate. I've led a startup design team and tackled end-to-end product design challenges. I bring a collaborative mindset to multidisciplinary teams, transforming insights into innovative experiences.
My work
Selected Projects
Designing a strategy to improve the property-buying experience
They wanted to build an app — but why? Did users really need one? I facilitated research, conceptualized solutions, and used AI tools to prototype and test them faster, defining a better-align service design strategy.
B2C
Service Design
Research
Prototyping
Onboarding redesign that drove 4.8⭐ app rating and increase conversions
I led the end-to-end app redesign —from research to post-implementation— by focusing first on improving the onboarding experience, since it was the main reason for churn and low user satisfaction.
B2C
App
Product Design
Research
I brought to life a new feature from scratch that reached +1,000,000 users — by focusing on people's needs. This was also a key step toward bringing in B2B clients.
B2C
App
Product Design
Research
Testimonials
Words from my co-workers
•
"Karen is an exceptional User Experience (UX) designer with whom I had the pleasure of working at SoyYo, a Digital Identity startup. Karen is meticulous and possesses an incredible ability to understand user needs and translate them into intuitive and effective designs. She is passionate about user research and testing, ensuring that every design decision is data-driven. She collaborates excellently in multidisciplinary teams, including developers, lawyers, product owners, and other designers."
•
"Karen is an outstanding professional with a set of design tools that allows her to approach problems precisely and generate comprehensive solutions. Additionally, she is a wonderful person—respectful and ethical. She easily adapts to teams, demonstrating a range of soft skills that enable effective communication with team members."
•
"Karen is an excellent professional, always placing the client at the center of all her proposals. She has excellent teamwork skills and adaptability to the changes and challenges that come with prioritizing the client’s needs and business requirements."
•
"Karen is an exceptional professional, I was fortunate to work with her for nearly two years. She is highly detail-oriented and passionate about her work. 100% recommended."
•
"Karen is a remarkable coworker. She knows how to support her team and has leadership skills that provide her colleagues with clarity in their tasks. She possesses great research and analysis capabilities, resulting in clear inputs for creating user flows and user experiences, as well as impactful, modern, and above all, functional visual pieces. Additionally, I enjoy working with her because she brings a positive vibe and joy to the team."
•
"It has undoubtedly been a pleasure working alongside her. Her skills always keep her a step ahead. Working with her is a valuable learning experience, and she is very authentic. She approaches challenges with great professionalism."
•
"Karen is a fantastic professional—highly talented, creative, and proactive. She strives to bridge the gap between customer experience and business needs. She is empathetic, responsible, and dedicated, consistently standing out for her value delivery to teams. It was truly an honor to work with her!"